It is no secret that television has experienced a sharp decline in the last decade.
Younger generations of users get their video content online, and the rise of short video social networking sites like TikTok and Vine has shown that users have a much shorter attention span than in the past.
At the same time, watching television on mobile or handheld devices has become the new norm. More and more people are tuning in on the go, and big names like HBO and Starz have adapted by creating apps that fit a less traditional approach to watching television.
Facebook saw an opportunity to combine the popularity of social apps with the nature of on-demand television broadcasting, ushering in its response to TV broadcasting: Facebook Watch.
Facebook Watch shows longer, more structured videos circled around stories.
Watch aims to be the equivalent in social networks of cable television, but with programs produced by users, for users, with some established titles.
How does Facebook encourage the production and distribution of these videos? Through advertising revenue, of course.
So far it seems to be working. Facebook reports that 50 million people in the US UU. They visit Facebook Watch to watch videos every month, and the total time spent on the tab has been multiplied by 14 since the beginning of the year.
Established series like old Joss Whedon television series like Firefly and Buffy the Vampire Slayer have fun on the platform, and allow the platform to run ads like a regular TV channel.
Watch is a built-in addition to the Facebook platform, and users can access it directly from the main Facebook page both in browsers and on mobile or streaming devices.
The catch on Facebook Watch is that they are all recorded media, so there will be no live soccer matches to watch. Professionally produced content serves to engage users on the platform, while user-generated content introduces observers to new exploratory means that they may not have realized existed before.
It also democratizes video production, allowing low-budget producers to test what their content is capable of.